I’m a Seasoned Communications Professional specializing in creative brand storytelling.

THE INTRO

Hi there! I’m passionate about connecting brands to target audiences and doing it all with authenticity and flair. My dexterity has led me to work across the world with clients as varied as B2B SaaS tech brands, leading organic baby food brands, A-list talent, and even a single malt scotch whisky made off the coast of Scotland. Not a fan of whisky? That’s ok.

THE SPECIALITIES

Communications

Strategic Planning

Writing & Editing

Media Training

Brand Development

DE&I

Relationship building

Campaign Development and Execution

THE PORTFOLIO

To request to see my full portfolio and CV, please contact me at hellolisavanterpool@gmail.com.

In the meantime, here’s a brief overview of some of my work.

HERE Technologies - #1 Location Technology Platform

  • Oversee and lead the creation of global campaigns  across, EMER, APAC and AMER 

  • Lead a team of copywriters, video producers, and external agencies to ensure that content is aligned to brand guidelines and speaks to our key audiences, communicating HERE differentiators and benefits

  • Develop internal and external communication strategies to bring customer stories and relationships to life which led to the highest engagement of videos for the company 

  • Report on campaign KPIs to inform and better shape comms strategies 

Iris - For the Forward - International Ad Agency

  • Responsible for leading the largest B2B SaaS client while growing budgets by 10-20% YOY   

  • Led creative and comms teams to launch global Digital Diagnostics resulting in adaptation across regions 

  • Supported executive-level messaging around COVID-19 pandemic testing and management 

  • Clients: Roche Global Digital Diagnostics  (Member of DE&I Taskforce) 

Jonesworks - Leading Talent and Brand PR Agency

  • Managed a team of account executives while planning, executing, and reporting on digital and social initiatives and press features, gaining a 15% increase in media placements 

  • Developed close national and industry-specific media relationships and secured high-visibility thought leadership pieces for C-suite executives 

  • Clients: Willow *The world’s first wireless breast pump*,  iPic Entertainment, WheelsUp

Madwell - Tiny Giant Ad Agency

  • Consistently sold in and led new opportunities for B2C, B2B, CPG, and DTC brands from strategic foundations to full-scale product launches including commercial shoots 

  • Led cross-divisional creative, strategy, communications, and digital content production teams including influencer marketing and partnerships 

  • Secured high-visibility media placements for clients and  thought leadership opportunities for agency founders based on emerging trends and industry insights 

  • Clients:  Happy Family Organics, Spectrum, The Brain Initiative Alliance, Visible, Jura 10